At the core of the Summit was a three-year research project titled, "The Future of Hunting and the Shooting Sports - Research-based Recruitment and Retention Strategies." The report condenses the findings of one of the largest and most comprehensive studies ever conducted on the factors related to our industry. Funding for the research came from the U.S. Fish & Wildlife Service in the form of a multi-state conservation grant. NSSF commissioned the firm of Responsive Management to conduct the research for the report.
The Summit closed out with attendees committed to taking action on key efforts to reach new hunters and shooters to ensure that our shooting traditions will be a lasting heritage passed on to future generations. To guide the successful implementation of this research the NSSF has developed Task Force 20/20®.
Goal: (Why the Task Force 20/20 exists)
Objectives: (What specifically will the Task Force 20/20 accomplish?)
Action Plan & Strategy: (How will
the Task Force 20/20 accomplish the objectives?)
will the objectives be measured?)
It is encouraged that all industry organizations become familiar with this valuable source of information when creating or evaluating new programs and services for hunting and sports shooting.
Using both the Future of Hunting and the Shooting Sports research findings along with the Best Practices Tool Kit will ensure that all industry efforts are coordinated and based on the similar principles.
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