Task Force 20/20 (sm) | Guiding the successful implementation of Research-based Recruitment and Retention Strategies for Hunting and the Shooting Sports

: Home

Assessment: (How will the objectives be measured?)
Several areas will be monitored throughout the five year period (2009 - 2014) to determine progress and overall attainment of the objectives. These include but are not limited to Hunting and Target Shooting.

Target Shooting:

Syndicated Survey Data - National Sporting Goods Association: Sports Participation in 2007:
- Target Shooting (Net): 20,537,000
  Target Objective: 24,644,400*
- Target Shooting - Rifle: 14,056,000
  Target Objective: 16,867,200*
- Target Shooting - Handgun: 13,973,000
  Target Objective: 16,767,600*
- Target Shooting - Shotgun: 9,792,000
  Target Objective: 11,750,400*
- Target Shooting - Airgun: 6,590,000
  Target Objective: 7,908,000*
- Muzzleloading - 3,623,000
  Target Objective: 4,247,600*
Retail Sales & Distribution Channels - an assessment of segment performance as reported by retailers and distributors.

* Target objectives are estimated applying a 20% increase to current figures available.

Possible new areas of evaluation for target shooting (discussion points at this time)

National Survey of Fishing, Hunting and Wildlife-Associated Recreation - conducted every 5 years by USFWS. A discussion to expand the current questionnaire to include target shooting participation.
Clay Consumption Reporting - a discussion to regenerate reports examining the rate of clay target consumption.
National Range Inventory - a coordinated effort to combine sources in creating a national directory of ranges.
Tactical Markets - coordinated efforts to quantify academies and other venues of tactical shooting sports.